Following The 2024 Wires Awards evening, which took place on Nov 7 at One Marylebone, we're delighted to announce the winners of this years award categories. The judging panel were very impressed by the calibre of entries and work put forward by all. The scores are in and we're delighted to announce the winner for The Wires Global 2024.
Ad Tech Personality of the Year
**WINNER: Zuzanna Gierlinska, MiQ**
View the full nominee list
Ad Tech Rising Star
**WINNER: Anya Libova, DoubleVerify**
2nd place: Julia Bemis, Equativ
3rd place: Kat Buchan, GroupM UK
4th place: Babs Sotande-Peters, team x / OMD EMEA
5th place:Teodora (Teddy) Tepavicharova, Condé Nast
View the full nominee list
Grand Prix
**WINNER: Digiseg, Mad About Digital & Electric Castle - Best Use of Measurement**
Best Ad Ops Team
**WINNER: Telegraph Media Group's Ad Ops Team**
- BidsCube White-Label Support Team
- KINESSO UK&I Ad Ops Team
- Mail Metro Media Ad Operations
- SmartHub`s Advanced Ad Ops Team
Best Client Services Team
**WINNER: SmartHub`s Comprehensive Client Support Team**
- AlgoriX
- Integral Ad Science Customer Success Management Team
- MiQ's Account Management Team
- Quantcast Customer Success Team, APAC
- TeqBlaze
Best Partnership
**WINNER: Audigent**
- impact.com, B&Q, and Dentsu UK&I
- Vodafone, dentsu and Percept - Media Wizard
Best Sustainable Advertising Solution
**WINNER: JCDecaux UK, Goodstuff, OVO Energy, Saatchi & Saatchi, Assembly, Hivestack, Say It Now, The Romans & VIOOH: A Double Win for OVO Energy: Reducing Consumers’ Energy Consumption While Simultaneously the Carbon Footprint of DOOH with Programmatic Technology**
*HIGHLY COMMENDED: - Impact Plus & L'Oréal (UK and Ireland): Scaling Sustainability in Digital Advertising: Impact Plus and L’Oréal UK & Ireland*
- Dentsu, Vodafone & CreativeX: Vodafone Representation Guidance Programme
- GroupM UK, Mindshare UK: Driving sustainable purchase behaviour with BRITA
- MiQ Digital Ltd, Essencemediacom Germany & RWE AG: Driving Sustainable Brand Awareness for RWE AG
- Teads, Havas & BBC: Ad Solution that Drives Better Results for Brands and the Planet
- The GoodNet, EDF & Havas: Proving Ethical Media practices can deliver on performance and excite consumers for EDF
Best Digital Campaign
**WINNER: GroupM UK & EssenceMediacom UK: Winning big for Betfair Casino with a data-driven cross-channel campaign**
- GumGum Inc, BBC & Havas Manchester: Doctor Who’s 60th Anniversary Specials
- The Telegraph, Graff & the7stars: Unbreakable bonds, perfectly tied
Best Gaming User Acquisition/Monetisation Technology
**WINNER: - Digital Turbine Inc, Make Mate & Australia National Organ and Tissue Authority (OTA): Gaming-powered DonateLife Campaign Uplifted Organ Donor Registration in Australia**
*HIGHLY COMMENDED: - Anzu.io, UM Worldwide & Sony: Absolute Game Changer: How Sony’s Earbud Campaign Captured The Attention of Saudi Arabia’s Growing Gaming Market*
*HIGHLY COMMENDED: - Bright SDK (Bright Data) & Wizard Games: Revolutionizing Monetization Without Ads*
- adjoe & Fetch: Fetch Play: Powering Rewards and Revenue Through Play
- Moloco & Scopely: Scopely’s Monopoly GO! drives over 1 million installs on Moloco in first month
Best Ecommerce Customer Acquisition Strategy
**WINNERS: Digital Turbine Inc, Unilever Indonesia & Mindshare Indonesia: Vaseline Launches the First AI-powered Skin Check Tool, boost Brand Superiority in the Eyes of Indonesian Consumers**
- Global Creatures, ACMN & Quantcast: Melbourne Return season of Moulin Rouge!
Best Marketing Technology Solution
**WINNERS: - Brand Metrics: How Brand Metrics’ technology is turning brand lift into a scalable metric**
- Adform’s ID Fusion: Changing the Game of Post-Cookie MarketingVodafone UK
- Clinch: Flight Control by Clinch: Automated Omnichannel Advertising + Gen AI
- impact.com: Unifying marketing excellence with the power of partnerships
- KINESSO UK&I: KAS: the essential cookieless cross-channel audience solution
- MiQ: MiQ TV Intelligence: empowering brands and agencies to tune into their winning mode
- Ogury, the advertising technology grounded in privacy
- Onyx by Outbrain: Onyx Captivates Audiences for Leica’s New Home Cinema
Best Mobile Campaign
**WINNERS: Onyx by Outbrain & Leica AG: Onyx Captivates Audiences for Leica’s New Home Cinema**
- Digital Turbine Inc, Make Mate, Australia National Organ & Tissue Authority (OTA): Mobile-powered DonateLife Campaign Uplifted Organ Donor Registration in Australia
- Rakuten Viber, Coca-Cola Greece (Fanta brand), Mindshare agency: Fanta shares holiday vibes with consumers in Greece in an innovative mobile campaign on Rakuten Viber
Best Commerce Media Campaign
**WINNERS: - Nectar360 & Unilever UKI: Surprise and delight: How Nectar360 and Unilever UKI joined forces to unleash the power of commerce media**
*HIGHLY COMMENDED: Kevel & MC Sonae: MC launches holistic retail media offering and drives 478% ROAS with Kevel*
- Uber advertising & L’Oreal: L’Oreal’s Scent-sational Ads Take Off with Uber
- VIOOH, HAWK, Incubeta, JCDecaux, Clear Channel, Smart Outdoor & DAX: The Perfume Shop takes on Black Friday and Christmas
Best New Product or Service: Buy Side
**WINNER: GroupM Nexus & Cinfa: How Wavemaker and GroupM Nexus brought harmony to linear radio and digital audio buying strategies for Cinfa**
- Comcast Advertising: The FreeWheel Identity Network: A Solution Built to Fit Buyers’ Needs in an Increasingly Fragmented Digital Ecosystem
- Onyx by Outbrain: Onyx Captivates Audiences for Leica’s New Home Cinema
- Quantcast: Quantcast Unleashes Game-Changing Advertising Platform for All Advertisers and AgenciesNA
- The Telegraph: "Compass: a new research and insights agency from The Telegraph"
- Uber Advertising & Boots: Uber’s Journey Ads: Reimagining in-app advertising
Best New Product or Service: Sell Side
**WINNER: Brand Metrics: How Brand Metrics’ technology is helping publishers monetise their first party data**
- Kevel: Kevel Retail Media Cloud™: Powering innovative in-house retail media networks
- Mantis & Reach plc: Mantis - a leading brand safety and contextual advertising solutions provider for publishers and advertisers. Built by a Publisher, to help Publishers
- OpenX: TV by OpenX
Best Regional Campaign - APAC
**WINNER: Hivestack by Perion, Fire & Emergency New Zealand, MBM & LUMO Digital Outdoor: “Check it’s alright, before you light”: educating audiences about wildfires with programmatic digital out of home (DOOH)**
- Croud & Regus: Turbocharging Growth in China: How a full-channel social strategy helped Regus drive business success
- Triton Digital & PayTunes: Triton Digital and PayTunes partner to deliver weather-triggered audio ads for TATA AIG
Best Regional Campaign - EMEA
**WINNER: - Rakuten Viber, Coca-Cola Greece (Fanta brand), Mindshare agency: Fanta shares holiday vibes with consumers in Greece in an innovative global media-first campaign on Rakuten Viber**
- Moloco & Playrix: Playrix puts Moloco Ads through conversion lift testing with soaring results
- VIOOH, StoreBoost & JCDecaux: Michael Kors: making an impact across Europe at Christmas
Best Regional Campaign - AMERICAS
**WINNER: - ShowHeroes Group, Unilever, Say It Now, Cadastra: Unilever & ShowHeroes Launch the First Voice Command Branded Player Campaign for Connected TV in the Brazilian Market**
- Broadsign, Mark Anthony Brands & Haworth Marketing + Media: White Claw “Smooove Thoughts”
Best Use of CTV Technology
**WINNER: - VDX.tv, Renault Group & OMD: Renault Clio E-Tech Vehicle Launch Campaign Delivers High Impact with TV & Video Magnify**
*HIGHLY COMMENDED: - ShowHeroes, Citroën & Publicis Group UK - Starcom: Driving Creativity: ShowHeroes and Publicis Group UK - Starcom Leverage Awareness with Citroën ë-C4's CTV Green Campaign*
*HIGHLY COMMENDED: - ShowHeroes, Unilever, Say It Now, Cadastra: Unilever & ShowHeroes Launch the First Voice Command Branded Player Campaign for Connected TV in the Brazilian Market*
- Adform & Vodafone: Adform's Game-Changing CTV Campaign for Vodafone Germany
- DanAds & Waymark: Nine Ad Manager powered by DanAds, changing the game for SMEs in the CTV industry
- OpenX: TV by OpenX
- Quantcast & Havas Australia (appointed media agency): Fisherman’s Friend drives 76% lift in brand awareness and 99% confidence rating with BVOD, in partnership with - Havas and Quantcast
- Samsung Ads & Sky Italia: Sky Italia's Audience Discovery Soars with Samsung Ads' Cutting-Edge Machine Learning
- Simpli.fi: Simpli.fi and TRG Drive Growth for Resort Casino with ZTV
Best Use of Data
**WINNER: Hivestack by Perion, Omnicom Media Group Hong Kong (OMG) & Helena Rubinstein: Leveraging Programmatic DOOH for Helena Rubinstein in Hong Kong**
*HIGHLY COMMENDED: - Blis, UKTV & Havas Entertainment: Blis drives streaming hours for UKTV Play*
- Audigent & My Code: My Code & Audigent Team Up to Drive Demand for Multicultural Audience Data with Audigent’s DMP
- Equativ, EssenceMediacom (powered by GroupM), Dr. Oetker& Utiq: Equativ curation doubles user reach and cuts ad waste by 21% for Dr. Oetker during the 2024 EUROs
- GroupM UK & EssenceMediacom: Winning big for Betfair Casino with a data-driven cross-channel campaign
- Incubeta & Nobody’s Child: Driving Growth: Incubeta for Nobody’s Child
- MiQ Digital Ltd, Wavemaker & e.l.f. Cosmetics: How MiQ leveraged innovative programmatic strategies to drive scalable performance for e.l.f. Cosmetics
- Nectar360 x Unilever UKI: unlocking invaluable first-party data insights to recruit, retain and re-engage Persil customers
- Permutive & Sky: Redefining media buying: Sky in partnership with Permutive
- The Telegraph: Providing campaign clarity among the chaos
- Vistar Media, Alberta Women Entrepreneurs & Pink Spot Studio: Alberta Women Entrepreneurs sees 204% lift in brand awareness and 273% lift in sign-up intent with programmatic
- Vistar Media, Starbucks® chilled coffee & The Barn: Starbucks® chilled coffee DOOH Strategy Drives 13% Lift in Sales
Best Use of Measurement
**WINNER: Digiseg, Mad About Digital & Electric Castle: Post-Cookie Audience Measurement: Transforming Music Festival Advertising with Dynamic Data**
- Brand Metrics: Turning brand lift measurement into a new campaign metric
- Blis, UKTV & Havas Entertainment: Smart Holdout Groups by Blis drives user growth for UKTV Play
- JCDecaux UK, Flow City, Customer First Digital, Face The Future & VIOOH: Competing with the Retail Giants: a David and Goliath tale for the e-Commerce World
- Nano Interactive, Heineken & Circana: Nano’s game changing ID-free targeting and industry measurement solution
- Precise TV, Batwheels, Cartoonito & Warner Bros. Discovery: Finding the RIGHT audience: Pre and Post measurement with Batwheels and Precise TV
- Quantcast, PMG & BYD: Electric Car Titan, BYD, Electrifies the Cookieless Market with Quantcast Ads
- Vistar Media, Starbucks® chilled coffee & The Barn: Starbucks® chilled coffee DOOH Strategy Drives 13% Lift in Sales
Best Use of AI
**WINNER: Digital Turbine Inc, Unilever Indonesia & Mindshare Indonesia: Vaseline Launches the First AI-powered Skin Check Tool, boost Brand Superiority in the Eyes of Indonesian Consumers**
- Digital Turbine Inc, Unilever Indonesia & Mindshare Indonesia: Wall’s Ice Cream’s Innovative AI-Powered Ramadan Greeting Cards Amazes Consumers Leading To Increased Market Share
- Onyx by Outbrain & Leica AG: Onyx Captivates Audiences for Leica’s New Home Cinema
- Quantcast & iProspect: Accor Hotels Elevates Brand Reach and Revenue with Cookieless AI Advertising, in partnership with iProspect and Quantcast
Best Use of Immersive Technology
**WINNER: Rakuten Viber, Coca-Cola Greece (Fanta brand) & Mindshare agency: Fanta shares holiday vibes with consumers in Greece in an immersive global media-first campaign on Rakuten Viber**
- Digital Turbine Inc, Unilever Philippines & Mindshare Philippines: Axe Jungle Quest to the Untamed You Unleashes Fantastic Figures with AR-powered Integrated Campaign
Best Use of Data & Creativity
**WINNER: Vodafone & CreativeX: Vodafone Creative Excellence Programme**
- Audience Store & Furniture Village: Paving the way for innovative CTV strategy
- Displayce, Spinnn & Columbia: Speak Mountain: How Columbia increased brand awareness by 25 points with programmatic DOOH
- JCDecaux UK, Skyrise, JAA, The Woodland Trust & VIOOH: Escapism in the City: Data-driven Creativity and Programmatic Activation of DOOH Drives Record Breaking Results for The Woodland Trust
- Teads, Journey Further & Lily's Kitchen: Transformative Brand Impact: Advanced Targeting Meets Creative Innovation
- The Telegraph, EE & EssenceMediacom: The Smart Life
- VIOOH, WallDecaux & Hearts & Science, OMG ValueX: FREENOW: a dynamic journey with programmatic
Best Multichannel Strategy
**WINNER: VIOOH, JCDecaux Spain, Glocally & AppCelerate: Vitoria's Green Leap: prDOOH Innovation in Action to drive recycling efforts**
*HIGHLY COMMENDED: Digital Turbine Inc, Unilever Philippines & Mindshare Philippines: Axe Jungle Quest to the Untamed You Unleashes Fantastic Figures with AR-powered Integrated Campaign*
- Displayce, Spinnn, Columbia & VIOOH: Get Hiked! Columbia spring campaign sees a 44-point uplift in specific intent thanks to programmatic DOOH and digital
- GroupM UK & EssenceMediacom UK: Winning big for Betfair Casino with a data-driven multichannel strategy
- Incubeta & Fibrus: Giving it 110%: Incubeta for Fibrus
- VIOOH, Hawk, Bountiful Cow, JCDecaux, Clear Channel, DAX & Zoom: Califia Farms Cold Brew
- Comcast Advertising & El Dorado Furniture: Multiscreen Merit: Effectv's Success With El Dorado Campaign
Best Video Campaign
**WINNER: Precise TV, Warner Bros. Discovery, Cartoonito & Batwheels: Precise TV and Warner Bros. Discovery: launching new BatWheels IP with YouTube ads**
- Onyx by Outbrain: Onyx Captivates Audiences for Leica’s New Home Cinema.Leica AG
- MiQ Digital Ltd, UKTV & Havas: Leveraging MiQ’s TV Intelligence and Connected Audiences to boost Linear TV viewership for UKTV
- VDX.TV, PepsiCo, Doritos & PHD Media South Africa: PepsiCo Video & OTT Campaign for Doritos Xbox Boosts Engagement & Consideration Among Gamer Audiences
Best Use of Digital Out-Of-Home Technology
**WINNER: VIOOH, Displayce & Locala: Dell's Digital Transformation: Bridging Offline to Online with programmatic DOOH**
*HIGHLY COMMENDED: VIOOH, The Trade Desk, Ted Jordan & JCDecaux France: Piper-Heidsieck's B-Corp certification drives sales with programmatic DOOH*
- AKQA in partnership with VIOOH, Display and Video 360, JCDecaux & Hivestack: GOLD, A Journey with Idris Elba
- GroupM UK, Wavemaker UK, DOOH.com & Global: MAKING A SPLASH ON LONDON COMMUTERS WITH 3D DOOH FOR VOLVIC
- Hivestack by Perion, Display and Video 360 & JCDecaux: “If you’re seeing this, it's a greener time to use energy” - OVO’s Greener Grid Campaign
- Hivestack by Perion, Samsung Malysia Electronics & Publicis Media: How Samsung Malaysia lit up Malaysia with programmatic digital out of home (DOOH)
- JCDecaux, Crafture & NN North Sea Jazz (MOJO): The Power of Real-time UGC in DOOH: New Groundbreaking Way Of Advertising For The Entertainment Industry
- JCDecaux, Warner Bros NL & Crafture: Dune: Part Two Dutch premiere revolutionizes film events with Stories Wall technology in Theatres and DOOH
- Vistar Media, Starbucks® chilled coffee & The Barn: Starbucks® chilled coffee DOOH Strategy Drives 13% Lift in Sales