Thank you to our panel of judges and congratulations to all the shortlisted entrants, the highly commended entrants, and of course the winners - the quality of work entered has been outstanding this year.
Follow these links to view the shortlists and winners for Ad Tech Rising Star and Ad Tech Personality of the Year.
SHORTLIST & WINNERS 2021
Best Ad Ops Team
**WINNER: Yieldbird, Yieldbird AdOps Team - Adding a Dash of the Personal Touch to Innovative Technical Solutions**
- AdPushup Inc, Ad Ops
Best Client Services Team
** WINNER: Croud, Croud's Programmatic Team**
- DEOX Soft Corp, SmartHub
- Quantcast, APAC Client Services Team
Best Digital Campaign
**WINNER: Goodway Group and Anytime Fitness: Goodway Group and Anytime Fitness Power Through a Tough Year to Increase Leads by 128%**
- Incubeta and Life Style Sports: Incubeta & Life Style Sports - Amplifying Social Reach
- PubMatic, Essence and BT: HOW ESSENCE UK HELPED BT GAIN MORE SUPPLY CHAIN CONTROL
Best Ecommerce Customer Acquisition Strategy
**WINNER: AdColony, PT Global Digital Niaga and Wavemaker Indonesia: Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks**
- ESB Connect Limited and Ted Baker: esbconnect killer email strategy increases Ted Baker’s new customers acquisition by +479%
Best Gaming User Acquisition/Monetisation Technology
**WINNER: AdColony, Seven & I Holdings, PHD Media and Anzu: 7-Eleven Slurpee’s In-Game Mobile Strategy Delivers More Than Brainfreeze**
**WINNER: VIOOH, JCDecaux, Outmoove, Outsight, MediaCom and AdSquare: Ghost of Tsushima launch using mobile and programmatic OOH**
- Bidstack and Codemasters: Cracking the Ad Code with Codemasters
- Twitch, Audible Australia, Media Monks, Stephen “Bajo” O’Donnell, iamfallfromgrace, Reapz and Marc Fennell: The Audible Live Club: A Twitch Twist On A Classic Book Club
Best Marketing Technology Solution
**WINNER: InfoSum: Connect the world's data without ever sharing it**
*HIGHLY COMMENDED: Google, NEXT, and iProspect: Taking personal shopping experience to the NEXT level*
- Adgile: THE FUTURE ISN’T CONNECTED TV, IT’S CONNECTING TV
- Brand Metrics: Demonstrating campaign effectiveness on far more campaigns than ever before
- Impact: Making Partnerships Impact-ful
- mediarithmics, Channel 4, La Presse, Valiuz, Alliance Gravity, Fnac Darty, TF1, Showroomprivé, Cheerz, Market Shot, Cdiscount Advertising, Groupe Seloger and France Television: A Powerful and Customisable Tech Backbone at the heart of Advertising and Marketing convergence
- Precise TV, Elvie and Atom42: Improve women's lives through smarter technology
- S4M, S4M’s Fusio: the drive-to-store platform
Best Mobile Campaign
**WINNER: AdColony, PT Global Digital Niaga and Wavemaker Indonesia: Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks**
*HIGHLY COMMENDED: Picnic, BritBox and Total Media: Swipe Right for Spitting Image*
- Aarki, Rising Wings - client company: Aarki for Mini golf King: REDISCOVERING PASSION
- AdColony, Seven & I Holdings, PHD Media and Anzu: 7-Eleven Slurpee’s In-Game Mobile Strategy Delivers More Than Brainfreeze
- AdColony, The Coca-Cola Company and Starcom Indonesia: Mobile Augmented Reality Dials Up Brand Love for Coca-Cola
Best New Product or Service: Sell Side
**WINNER: PubMatic and RP Digital: IDENTITY HUB SOLVES AUDIENCE ADDRESSABILITY**
*HIGHLY COMMENDED: DanAds, Bloomberg Media, Tripadvisor, Philips, Roku, SoundCloud and Mail Metro Media: DanAds Core Self-Serve Platform, democratizing advertising one publisher at a time*
* HIGHLY COMMENDED: Smart Adserver, RTBF/RMB Auvio + Ad Insertion Platform (CH): Winning The Euro Cup*
- ID5: ID5 IdentityCloud - better user identification across all environments
- Piano: Piano Analytics Delivers Data Cleanliness, Service and Completeness
- WhizzCo: WhizzCo - the first and only native ad optimization platform for publishers
- Yieldbird: MarketScout: the only benchmarks for Publishers created on the basis of real data from Open Market
Best New Product or Service: Buy Side
**WINNER: Incubeta and Laithwaite's Wines: (Pub) Crawling Amazon for Laithwaites Success**
*HIGHLY COMMENDED: Adimo: Solving FMCG's data drought with Shoppable Media (Adimo is proud to work with over 350 brands and counts FMCG’s including Nestle, Bacardi, Coca Cola and SC Johnson among their growing list of clients.)*
*HIGHLY COMMENDED: Silverbullet and 4D: Redefining Context*
- IPONWEB and BidCore by IPONWEB: Bringing your Programmatic Vision to Life with BidCore by IPONWEB
- Semasio, Audi Denmark and PHD Media Denmark: Semasio’s Unified Targeting solution bridges the gap between audience and contextual targeting to maximize consumer reach and secure a resilient transition to the privacy-first era
- Skyrise Intelligence, MediaCom Scotland and Subway: Skyrise Intelligence
Best Regional Campaign - APAC
**WINNER: Ad-Lib.io and Nestlé DANCOW Nutritods: Nestlé DANCOW Nutritods Personalized Digital Campaign**
- Xandr, Dentsu Asia-Pacific and Standard Chartered Bank: “Here for Good”
Best Regional Campaign - EMEA
**WINNER: GumGum, KFC, Mindshare, OnDevice Research: GumGum pours the (contextual) gravy for KFC at Christmas**
- S4M and Volkswagen: Converting 44% of impressions to Volkswagen dealership visits
Best Regional Campaign - NA
**WINNER: AdColony, Moose Toys and Powerphyl Media Solutions: Moose Toys and AdColony Spin the Wheel of Success for Collins Key**
- Croud and NewYork-Presbyterian: Driving awareness for NewYork-Presbyterian's telehealth offering during a global pandemic
- S4M and Palmer’s: Driving nearly 28,000 visits to Palmer's big box retailers
Best Use of CTV Technology
**WINNER: Channel 4, 4Sales, Infosum and Mediarithmics: BRANDM4TCH:The First Cookie-less Data Matching Broadcaster Product**
*HIGHLY COMMENDED: Finecast, New York Bakery Company; Mediacom and Liveramp: Precision data targeting drives strong return for New York Bakery Company*
- Datawrkz Inc.: Leveraging CTV Technology- Journey from Awareness to Action
- Samba TV and ACUVUE®: ACUVUE® Leverages Samba TV to Drive Laser Focus on Vision Care
- Magnite: Reaching the Unreachable with CTV
Best Use of Data
**WINNER: Playground xyz, Suzuki and the7stars: Maximising attention for Suzuki**
*HIGHLY COMMENDED: InfoSum and Channel 4: Powering cookieless data matching with Channel 4*
- BlueConic and HEINEKEN USA: HEINEKEN USA Builds ‘Golden Consumer Records’ to Enable DTC Relationships
- Fifty Technology, Hearts & Science and UKTV: Harnessing the power of Fifty's data intelligence to launch the US show ‘Briarpatch’ (UKTV) in the UK
- Incubeta and Laithwaite's Wines: (Pub) Crawling Amazon for Laithwaites Success
- Seedtag and Mitsubishi: Driving Success Through Contextual Advertising
- Semasio, Audi Denmark and PHD Media Denmark: Audi Denmark shows how to reach consumers in a market with only one third of the internet population targetable on the user-level
Best Use of Data & Creativity
**WINNER: AdColony, Ferrero Asia Pacific PTE LTD and Mindshare Philippines: Kinder Joy’s Applaydu Campaign Gets a Boost Amidst Pandemic**
*HIGHLY COMMENDED: TV Ekstra, Digiseg and Adform: The Magic Remote: Full Reach CTV*
*HIGHLY COMMENDED: Cavai: Sheer driving pleasure with BMW – Sharing Christmas cheer delivered with Cavai*
- AdColony, PT UNILEVER INDONESIA TBK and Mindshare Indonesia: Cornetto “Decoding Love” Valentine Campaign
- Croud and Regus (IWG): Regus dynamic creative optimisation
- Innovid, Mondelez, Ogilvy and Publicis Spark Foundry: Innovid Helps Mondelez Achieve Next-Level Personalization with Dynamic Creatives Across Channels
Best Use of Digital Audio Technology
**WINNER: Twitch, Audible Australia, Media Monks, Stephen “Bajo” O’Donnell, iamfallfromgrace, Reapz and Marc Fennell: The Audible Live Club: A Twitch Twist On A Classic Book Club**
*HIGHLY COMMENDED: A Million Ads, Bose, Mediacom and Xaxis: Listen Up! Personalised audio at scale for Bose*
- Emodo Inc., Audible and Spark Foundry: Emodo’s 5G-Enabled Immersive Ad Units for Audible
- LKI consulting: "Interactio" - app that unites people
Best Use of Digital Out-Of-Home Technology
**WINNER: VIOOH, Storeboost Retail, The Cloud and Compass, JCDecaux UK and Nespresso UK: Nespresso Storeboost with programmatic OOH: driving customers in-store**
- Hivestack, Mazda, Kinetic and GroupM: Driving results across screens for Mazda
- Platform161, now part of Verve Group, Hövding, UZE Mobility and Awarion: The World’s Safest Cycling Helmet Increases Sales by 30% After Leveraging Platform161's Technology in DOOH Campaigns
- Splicky powered by Jaduda GmbH, Hoy AG, ViooH, Broadsign, One Tech Group and Starbucks: Starbucks crosses borders, devices and exchanges
Best Video Campaign
**WINNER: GroupM, DFS and Mediacom: Xaxis and Mediacom: Driving incremental reach for DFS**
- SUBLIME SKINZ LTD and Vanarama: Vanarama finds a truly Sublime New Lease of Life
- Twitch, Audible Australia, Media Monks, Stephen “Bajo” O’Donnell, iamfallfromgrace, Reapz and Marc Fennell: The Audible Live Club: A Twitch Twist On A Classic Book Club