The 2023 judging panel worked hard to assess and score all of the award entries. We're delighted to announce the winners for The Wires Global 2023. The Wires 2023 award winners were announced on Nov 9 at One Marylebone.
Ad Tech Personality of the Year
**WINNER - Karen Eccles, The Telegraph**
View the full shortlist
Ad Tech Rising Star
**WINNER - Alexa Constantinescu, GroupM**
2nd place: Liora Fox, Ogury
3rd place: Moses Jolayemi, Zefr
View the full shortlist
Grand Prix
**WINNER - GroupM Nexus & Mindshare: Best Digital Campaign**
Best Ad Ops Team
**WINNER - Telegraph Media Group: Telegraph Ad Ops**
- Octave Audio: Octave Audio Ad Operations Team
- Ozone: Ozone Operations – Delivering multi-publisher ad ops expertise
Best Client Services Team
**WINNER - Nano Interactive: Nano Client Success**
- Freestar: Customer Success
- Media Tradecraft
- Sabio Inc: Account Management
Best Application of ESG
**WINNER - OpenX: OpenX Path to Net-Zero**
*HIGHLY COMMENDED - IMPACT+, L’Oréal, Google & Publicis Media: Lancôme France maintains high brand perception while reducing the carbon impact of a video campaign*
- Adform, Audi and PHD: How Adform helped Audi reduce its digital advertising’s CO2 emissions
- Cedara & ShowHeroes: Carbon Measurement of Digital Video
- Sharethrough, BMW & Media Experts: How BMW Canada Increased Brand Metrics While Delivering A Carbon-Neutral Campaign with GreenPMPs™
- The GoodNet: Digital media as a force for Good
Best Digital Campaign
**WINNER - GroupM Nexus & Mindshare: Supercharging the launch of KFC’s owned delivery service**
*HIGHLY COMMENDED - iProspect, Accor Hotels & Dentsu: Accor Hotels’ Bow-Tie Funnel Media Strategy Drove 96x Return on Ad Spend*
- 59A, AKA & Matilda: Campaign performance worthy of a standing ovation: revolutionary custom algorithm and machine learning technology deliver a 12:1 ROI for West End show Matilda
- Bidstack, OneFootball & SPORTFIVE: OneFootball - No One Gets You Closer
- Incubeta & Mahlatini: A Wild Ride: Mahlatini and Incubeta's Unconventional Approach to Quality Lead Generation
- Scibids & PokerStars: Scibids AI generates $2.5m in media efficiencies for PokerStars
- VIOOH, HP, WallDecaux, The Trade Desk: HP Instant Ink drives 48% uplift in subscriptions with CTV + prDOOH
Best Ecommerce Customer Acquisition Strategy
**WINNER - Digital Turbine, Superloop Ltd - Exetel & Hearts & Science: Exetel My Speed Boost Campaign Goes Full Throttle with Gamification**
- Digital Turbine, Superloop Ltd - Exetel & Hearts & Science: Exetel My Speed Boost Campaign Goes Full Throttle with Gamification
- Quantcast Asia-Pacific, Blue Insurance & Assembly Hong Kong: Blue Insurance elevates customer acquisition returns in Hong Kong with AI-powered digital strategy, in partnership with Quantcast and Assembly
- SourceKnowledge, a mrge company & Unbound Babes: Driving New Conversions and Exceeding RoAs goals
Best Marketing Technology Solution
**WINNER - impact.com: Propelling the the partnership economy into orbit with innovation**
*HIGHLY COMMENDED - MiQ: MiQ Performance Engine: AI that eats big data for breakfast, leaving no byte behind!*
*HIGHLY COMMENDED - RAAS LAB: A transformation in hyper-relevant advertising*
- Clinch: Flight Control by Clinch - The Omnichannel Campaign Management Platform for Advanced Ad Serving, DCO & Consumer Intelligence
- impact.com: Propelling the the partnership economy into orbit with innovation
- LoopMe, Matterkind, IRI & Quorn: LoopMe’s AI-powered measurement drives healthy ROI for Quorn
- MINT: A fresh approach to overcoming advertising complexity
- MiQ: MiQ Performance Engine: AI that eats big data for breakfast, leaving no byte behind!
- Nano Interactive: Nano LIIFT – Intent over Identity
- Nativo: Revolutionizing Content: Nativo's AI-Powered Solutions Deliver Results
- RAAS LAB: A transformation in hyper-relevant advertising
- Sojern: The journey to becoming the #1 travel marketing platform
- Wurl: Wurl’s Integrated Platform Leads the CTV Industry in Helping Content Publishers, Streamers, and Advertisers Reach Millions of Consumers Worldwide
Best Mobile Campaign
**WINNER - Bidstack, Pizza Hut Malaysia, Dentsu Creative, Carat Media & Totally Awesome: Pizza Hut Malaysia - Cheese Codes (FIFA World Cup 2022)**
- Digital Turbine, Knoxport Inc - KFC Philippines & Wavemaker Philippines: Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign
- Digital Turbine, Unilever Indonesia - POND'S Men & Mindshare: POND'S Men Bright Boost Mobile Campaign Shatters Benchmarks with Aurora Interactive Video and Augmented Reality
- InMobi, McDonald’s, Studio M & Publicis UAE: McDonald’s ‘Best Burger’ Campaign Wins Hearts and Stomachs Across Middle East
Best New Product or Service: Buy Side
**WINNER - Barometer: Barometer’s AI-Powered Brand Suitability Cloud Helps Bring Podcast Advertising Out of The Dark Ages**
*HIGHLY COMMENDED - Lumen Research, Teads, IAS, PwC, Criteo Commerce Grid, Nexxen & TVision: Building a New Kind of Internet with Attention Technology*
- Blis, Diageo & PHD Media: How an ID-less audience strategy delivered a CTR 60% higher than the industry benchmark and 2x the uplift seen on a similar campaign set up on social
- DanAds & Tripadvisor: Transforming the Global Hospitality Landscape: Tripadvisor Ad Express Empowered by DanAds, Unleashing the Potential of SMEs Worldwide
- Full Clarity & ITV: Planet V - Transforming Advertising Sales in Broadcasting
- Integral Ad Science & TikTok: IAS’s Total Media Quality For TikTok Provides Advertisers Comprehensive Third-Party Measurement, including Brand Safety Measurement in 30+ Total Market
- Nectar360 & Unilever/Persil: Nectar360’s DTP: Closing the online-offline measurement gap for good
- Quantcast, OMD, Singtel, PHD, Singapore Airlines, Xaxis & Publicis: The only viable cookie-less advertising solution for the privacy-first digital world
Best New Product or Service: Sell Side
**WINNER - Ozone: Ozone Smart Bidstream – Supercharging publisher-led programmatic**
*HIGHLY COMMENDED - AlgoriX: AlgoriX's SaaS Solution Gives Publishers Revenue Boost through Greater Inventory Control & Transparency*
- ArcSpan: ArcSpan AMS™: Ushering in the Post-Cookie Era's First-Party Audience Monetisation Solutions for Publishers
- Freestar: Freestar's Ideal Ad Stack Technology
- Octave Audio: Smart Contextual Connect
- Outbrain: Keystone by Outbrain
- Magnite: Magnite's A/B Testing Framework Helps Publishers Unlock New Revenue Streams
Best Regional Campaign - APAC
**WINNER - Hivestack, Colgate-Palmolive, Wavemaker & WPP@Colgate-Palmolive: Free Your Smile with Colgate**
*HIGHLY COMMENDED - VIOOH, JCDecaux, Yahoo, Starcom & Near: Tourism Tasmania “The Off Season” omni-channel campaign drives 51% uplift in travel during the coldest time of the year*
- Bidstack, Pizza Hut Malaysia, Dentsu Creative, Carat Media & Totally Awesome: Pizza Hut Malaysia - Cheese Codes (FIFA World Cup 2022)
- Digital Turbine, Knoxport Inc - KFC Philippines & Wavemaker Philippines: Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign
Best Regional Campaign - EMEA
**WINNER - Incubeta & Nobody's Child: Driving Traffic, Revenue, and ROAS: The Success Story of Nobody's Child**
- Broadsign, Veet, Starcom, DV360 7 Clear Channel France: Programmatic DOOH drives a +153% uplift in purchase consideration for Veet Expert in the French market
- Precise TV, Skinny Foods & Cannon Digital Marketing: Partnering to exponentially increase performance marketing
Best Regional Campaign - AMERICAS
**WINNER - Lotame: Pepsico Mexican Foods Beats Campaign Performance Benchmarks with Cookieless Lotame Panorama ID**
- Audigent, Proper No. Twelve & Havas: Programmatic Curation Delivers a Knockout for Proper No. Twelve and Havas
Best Use of CTV Technology
**WINNER - VDX.tv, Zenith Spain, L’Oreal Luxe Spain - Lancôme: Lancôme TV and Video Magnify**
*HIGHLY COMMENDED - Publica: Elea AI*
- Finecast & Hyperoptic: Finecast targeting drives strong results for new to TV advertiser Hyperoptic
- PubMatic & GroupM: Creating a transparent, honest, and streamlined advertising ecosystem
Best Use of Data
**WINNER - VIOOH, Sage+Archer & JCDecaux: DEGIRO sees 13% uplift in brand consideration and 9% increase in website visits with programmatic DOOH**
*HIGHLY COMMENDED - Finecast, Boots & EssenceMediacom: Finecast utilises first-party data & shoppable ads to drive incremental sales*
*HIGHLY COMMENDED - VIOOH, StoreBoost, JCDecaux & Global: On: launching in the UK with prDOOH and a +40% footfall uplift*
- Adthos & Talpa Network: Leveraging the Power of Dynamic Data in Audio Advertising
- Audience Store & Derek Rose: Activating affluent audiences with Derek Rose
- Fifty & AKA: Fifty & AKA US work their magic for Harry Potter & The Cursed Child on Broadway
- FREENOW, The7stars & The Trade Desk: How FREENOW used data to drive relevance and engagement up and down the UK
- GumGum, Playground xyz, Domino's & Havas: Context & Attention Delivers for Domino's
- InfoSum, Renault, Axel Springer All Media & Annalect Germany: Renault increases conversion rate by 18% using first-party data with Axel Springer
- MiQ, London & Partners & Wavemaker: London Calling: MiQ’s omni-channel audience solution drives uplift in intent to visit London for London & Partners’ multi-national campaign
- PubMatic, Havas Media Group, PubMatic, ID5 & mediarithmics: Validating cookie-free video: a new ad future from Havas and PubMatic
- Quantcast Asia-Pacific, Blue Insurance & Assembly Hong Kong: Blue Insurance elevates customer acquisition returns in Hong Kong with AI-powered data strategy, in partnership with Quantcast and Assembly
- Samsung Ads, GWI & DatafuelX: Samsung Ads uses data to get an edge over competitors
- Teads, Wavemaker & Danone: Danone Achieves Impressive Actimel Sales Lifts with Teads Creative Optimisation
Best Use of Data & Creativity
**WINNER - Outbrain & Elvie: Elvie & Outbrain Brand Studio - Engaging by Design**
- Incubeta & Master of Malt: Sip, Sip, Hooray! A Creative Marketing Campaign That Brought Master of Malts Advent Calendars to the Top of Everyone's Christmas List!
Best Use of Digital Audio Technology
**WINNER - GroupM Nexus, EssenceMediacom & Say It Now: Helping Tesco’s customers find value during Christmas with actionable smart speakers advertising**
- Adthos & Talpa Network: Creating a New Frontier in Audio Advertising using Synthetic Voice
Best Video Campaign
**WINNER - H&M & Performics: H&M | Revolutionising Men’s Fashion Essentials**
- Audience Store & Visit Malta: Driving tourism in stunning Malta through outstanding video execution!
- GroupM Nexus, mSix&Partners: TalkTalk: Capturing new market share with the power of attention-driven custom algorithms
- MiQ, Sky & EssenceMediacom: Sky’s the limit: Unlocking new audiences and boosting incremental reach by 4% with MiQ’s Advanced TV solution
- VDX.tv, Zenith Spain, L’Oreal Luxe Spain - Lancôme: Lancôme TV and Video Magnify Category
Best Use of Digital Out-Of-Home Technology
**WINNER - Hivestack, RE/MAX SA, Mark1, Admakers & Innovocean: RE/MAX SA - The World & Industry’s First Programmatic 3D Anamorphic Video Campaign on DOOH**
*HIGHLY COMMENDED - VIOOH & Hawk, Numodo, Republic of Media & JCDecaux: Magners uses programmatic DOOH to sell out Secret Orchard events*
- Hivestack & Nexon: How programmatic digital out of home (DOOH) powered gaming growth**
- VIOOH & Hawk, Starcom, Jeep & Flux Outdoor: Jeep Compass boosts footfall with mobile and programmatic DOOH