Grand Prix

*WINNER: The Trade Desk - Surf’s up! Ride the Next Wave of programmatic*

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Best Ad Ops Team

*WINNER: Agenda21*

- Unruly
- MediaMath
- AudienceStore

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Best Client Services Team

*WINNER: Integral Ad Science*

- MediaMath
- OMD EMEA Programmatic

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Best Mobile Campaign

*WINNER: Ogury and The Audience Store - MG is Back*

- Adcolony Toyota Team up to Drive Greater Vehicle Awareness

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Best Video Campaign

*WINNER: Tremor Video DSP Delivers ABC Entertainment’s Highest Sunday Night Viewership in 5 Years for New American Idol Season*

- Rezonence, who the fox are you?

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Best DOOH Campaign

*WINNER: Grand Visual - The Honeypot Posters - The poster network powered by hackers*

- Mediamath - IBM Infuses Programmatic DOOH into Multi-Channel Campaign to Boost Brand Uplift and Purchase Intent in Australia

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Best New Product or Service: Buy Side

*WINNER: The Trade Desk - Surf’s up! Ride the Next Wave of programmatic*

- Location Sciences Helps Brand Save $60,000 in Wasted Ad Spend Through Proprietary Platform
- Rubicon Project’s New Estimated Market Rate Feature Helps DSPs find the sweet spot between CPM and win rate
- Xaxis’ Brand Exposure: Driving brand awareness with AI for Boots

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Best New Product or Service: Sell Side

*WINNER: Triton Digital’s Yield-Op Supply-Side Platform*

- Smart - Truly Unified Auction and Full Transparency drives revenue growth by 72% for Marie Claire Group (GMC Media)
- ID5: the shared identity solution for independent ad tech platforms and premium publishers

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Best Marketing Technology Solution

*WINNER: Merkle’s Amazon Performance Based Bidding Platform*

- IgnitionOne, 3Q Digital and Facebook Integration to Increase ROAS at Scale
- The Trade Desk - Surf’s up! Ride the Next Wave of programmatic
- Outbrain - Click-to-Skip to Click-to-Watch with Outbrain FOCUS

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Best Data Activation

*WINNER: Goodway Group’s Killer Data Strategy Increases ROAS 300% Quarter over Quarter for SharkNinja*

- Semcasting helped Dallas Mavericks reach 363% ROI on fan engagement
- Xaxis, Mindshare & GTB drive Purchase Intent for Ford
- Captify - Driving awareness and consideration for the newly launched Bose noise-masking Sleepbuds, powered by Search Intelligence
- Xaxis’ Brand Exposure: Driving brand awareness with AI for Boots
- Mediacom and The Trade Desk - Making music for Bose with a data-driven strategy

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Best Digital Campaign

*WINNER: Xaxis, Mindshare & GTB drive Purchase Intent for Ford*

- A Million Ads - The first dynamic digital audio social change advert for road safety in the UK
- AudienceStore - Reallocating the ‘Google Tax’ to drive campaign wide DR efficiency
- Xaxis’ Brand Exposure: Driving brand awareness with AI for Boots
- Goodway Group’s Killer Data Strategy Increases ROAS 300% Quarter over Quarter for SharkNinja