The judges have been working hard to assess and score all of the entries this year and we're delighted to announce the winners for The Wires Global 2022.
Ad Tech Personlity of the Year
**WINNER - Sara Vincent, Managing Director, UK&IE, Index Exchange
Joint 2nd - Sarah Lewis, Global Director CTV, ShowHeroes Group
Joint 2nd - Anna Forbes, UK Country Director, Azerion
View the full shortlist
Ad Tech Rising Star
**WINNER - Ann Jack, Country Director, GroupM's Xaxis Norway**
2nd place: Bryony Keen, Product & Strategy Specialist, Matterkind
3rd place: Charlotte Havard, Customer Success Director, Scibids
View the full shortlist
Grand Prix
**WINNER - Xaxis, Say It Now & Wavemaker: Best Use of Digital Audio Technology**
Best Digital Campaign
**WINNER - Quantcast, Accor Hotels & iProspect: Accor Hotels drives $3.6 million revenue with ‘Perfect Escape’ campaign during post-pandemic travel recovery**
- Bidstack, Marriott Bonvoy, Publicis Sport & Entertainment & Publicis Media: Forging a New Path for Hotel Brands in the Metaverse
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Croud & SeenThis:
Cutting carbon emissions and costs per acquisition since 2021
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VDX.TV, L’Oréal Luxe Spain & Zenith Spain:
Biotherm Blue Therapy
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VDX.TV, Nissan Europe, OMD France & TBWA: Nissan’s Dynamic Audience targeting drives results for the Qashqai Crossover
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Good Kids & Kat Von D - Von D Shoes: Desire
Best Video Campaign
**WINNER -
Captify, Sky & Mediacom: Sky Cinema SAS: Red Notice - Innovative video-branching technology to power an immersive experience**
*HIGHLY COMMENDED -
ShowHeroes Group, RAUCH Fruchtsäfte GmbH & Co OG & Media1: Happy Days for GenZ via Juicy CTV campaign with ShowHeroes*
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Digital Turbine, Mindshare, Suntory Pepsico Beverage Thailand Co. Ltd: How Mirinda Salted Lemon Soda Boosted Brand Awareness and Engagement with Fun through Gamification
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Idomoo & Mercedes-Benz Finance: Mercedes-Benz Finance Engages Customers With Personalised Video
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Silverbullet: A prominent chocolate manufacturing company drives brand awareness of a new product with 4D Video Context Targeting across YouTube
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Sharethrough, Ford Canada & Xaxis: How Ford Maximized User Attention in Their Video Ads With Dynamic Captions Technology
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VDX.TV, Jägermeister & Intimedia: “Be the Meister”
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VDX.TV, Samsung Gulf Electronics, Starcom: Samsung Galaxy Z Flip3 & Fold3 Launch - Interactive VDX Video-Driven Experiences
Best Mobile Campaign
**WINNER - Incubeta, Marks & Spencer, AppsFlyer: An Omnichannel Approach to App Engagement and beyond - Incubeta for M&S**
*HIGHLY COMMENDED - Picnic, BritBox, Total Media & Vyde: Ask Evans: Driving Conversation with Social Display*
- Bidease & Dating.com: Using Predictive Algorithms To Bring CPI Down 15 Times
- Digital Turbine, DentsuX, McCormick & Company’s French’s: DentsuX and Digital Turbine Slather on Success for McCormick & Company’s French’s Mustard
- Digital Turbine, Vizeum, Emina Cosmetics & Paragon: AR Boosts Brand Awareness and Makes Shopping for Emina Poppin’ Matte Loads More Fun
- Yield Marketing Technology & Wavemaker Indonesia: BLIBLI PASTI PUAS - Using power of voice to create more brand advocates
Best Regional Campaign - EMEA
**WINNER -
Seedtag & Diageo: Breaking out the Spritz' - Belsazar Rose & Tonic makes a splash in the German Aperitif market**
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Aarki & Huuuge Games: It’s Time To Relight Your Passion
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VDX.TV, Samsung Gulf Electronics & Starcom: Samsung Galaxy Z Flip3 & Fold3 Launch - Interactive VDX Video-Driven Experiences
Best Regional Campaign - APAC
**WINNER - Digital Turbine, Carat & BWS: BWS Levels Up Alcohol Delivery Business to Legendary Heights with Gamification Campaign Powered by Digital Turbine**
- Digital Turbine, Unilever Philippines & Mindshare Philippines: Digital Turbine’s Dynamic End Card Technology Enables Unilever-owned Closeup to Earn the Right to Play with Mobile Gamers
Best Regional Campaign - North America
**WINNER - Bidstack, Paco Rabanne Invictus & Starcom Worldwide: The Scent Of Victory**
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Digital Turbine, DentsuX, McCormick & Company’s French’s: DentsuX and Digital Turbine Slather on Success for McCormick & Company’s French’s Mustard
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Hybrid Theory, Commonwealth Foundation & People Who Think: Hybrid Theory drives awareness and donations for better education in Pennsylvania
Best Use of Data
**WINNER - 59A, Goodstuff, and Samaritans: How unifying 13,383,965 unique data points from the last 20 years helped us reveal the complex signals surrounding suicide more precisely, and encourage men in rural areas at risk of suicide to seek help.**
*HIGH COMMENDED - Lotame: Banana Boat Future Proofs Data Targeting and Scale in Cookieless World*
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Captify, Mindshare & KFC: Craveable Core - Using insights to uncover relevant moments and adapt creatives to cultural trends
- Fifty & OmniGov at MG OMD: How Fifty used AI and real-time data to enrich the Office for Health Improvement and Disparities’ understanding of their audiences in support of their ‘Better Health’ obesity campaign.
- Hybrid Theory & Threepipe Reply: Hybrid Theory spreads festive cheer for luxury beauty brand
- Lumen x Adnami: Driving attention to digital advertising with high-impact ads
- Matterkind UK & BUPA: How dynamic, 1st party addressable activations had a transformative business impact for BUPA
- News UK: Nucleus Emotional Targeting
- Quantcast, Accor Hotels & iProspect: Accor Hotels drives $3.6 million revenue with ‘Perfect Escape’ campaign during post-pandemic travel recovery
- Quantcast, Virgin Money & mFUSE: Virgin Money embraces the cookieless future with Quantcast’s data-driven solution
- Quantcast, Honda, Matterkind UK & Universal McCann: Quantcast Data-Driven Advertising Accelerates into Action to Deliver Outstanding Performance for Honda, working with Matterkind UK
- Seedtag & Tecate (Heineken): Guardián del sabor (Guardian of taste)
Best Use of Data & Creativity
**WINNER - Xaxis Asia Pacific & Colgate Palmolive Asia Pacific: Colgate Palmolive: Winning Hearts and Smiles through Data and Creativity Excellence**
*HIGHLY COMMENDED - Ad-Lib.io & Deliveroo: How Deliveroo delivered their promise for hyper-local marketing*
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adlicious & BAYIKO: Successful financial innovation marketing through an agile test- & learn-approach
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Digital Turbine, Carat & BWS: BWS Levels Up Alcohol Delivery Business to Legendary Heights with Gamification Campaign Powered by Digital Turbine
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News UK: Nucleus Emotional Targeting
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Octave Audio, Havas & Starbucks: Coffee Connoisseurs on the go!
Best Use of Digital Audio Technology
**WINNER -
Xaxis, Say It Now & Wavemaker: Taking Action with Voice Technology for MSC Cruises**
*HIGHLY COMMENDED - Adthos: Demonstrating the use of Synthetic Voice Technology in the fight agains COVID 19*
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AudioMob & Pampers P&G: Creators and Pioneers behind non-intrusive In-Game Audio Ads
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Yield Marketing Technology, Wavemaker Indonesia & Blibli: BLIBLI PASTI PUAS - Using power of voice to create more brand advocates
Best Use of CTV Technology
**WINNER - Quantcast, Sky & Mediacom: Quantcast breaks through the Sky Glass ceiling to educate customers on their new TV offering**
*HIGHLY COMMENDED -
VDX.TV, Canal & River Trust, Twentysix: “Act Now for Canals”*
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Finecast, BMW & Wavemaker: Finecast for BMW
- Magnite: Extending the reach of traditional CTV with Heineken
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Publica: Meet Elea AI - the Best CTV Technology
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Quantcast, Universal McCann & Matterkind UK: Premier Inn can ‘Rest Easy’, booking with Quantcast CTV
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VDO.AI & National Basketball Association (NBA): VDO.AI Generated High CTV Engagement Rates & 100% On Target Delivery For The NBA
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VDX.TV, Nissan & Nissan United: Nissan brings Qashqai to alive to prospective drivers, in their house and on the go, with interactive video.
Best Gaming User Acquisition/Monetisation Tech
**WINNER - Twitch & HoYoverse (formerly miHoYo): From In-Game to On-Stream - Paimon goes LIVE on Twitch**
*HIGHLY COMMENDED - Anzu.io & EMPIRE: The Convergence Of Music And Gaming - How EMPIRE And Anzu Helped Babyface Ray Top The Charts*
- Digital Turbine, Unilever Philippines & Mindshare Philippines: Digital Turbine’s Dynamic End Card Technology Enables Unilever-owned Closeup to Earn the Right to Play with Mobile Gamers
- now.gg: nowAds - World’s biggest programmatic cloud gaming ad platform
- OpenX & Partners
- Precise TV, Mint & Star Stable: Increasing desk-top game registrations with video
- PubMatic: PubMatic OpenWrap SDK: Maximizing In-App Programmatic Ad Revenue of A Global Leading Casual Game Developer
Best Ecommerce Customer Acquisition Strategy
**WINNER - Digital Turbine, Openmind Philippines & Nestle Philippines: Bear Brand Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share**
- Digital Turbine, Mindshare & Kellogg India: In-Play Advertising Makes Kellogg’s Chocos Irresistibly Chocolatey and Fun for Kids in India
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SourceKnowledge: Database supplier and research tool for law firms acquires new customers in all 50 U.S. states and exceeds RoAS goal with SourceKnowledge
Best Application of ESG
**WINNER - OpenX: OpenX's Path to Net-Zero
*HIGHLY COMMENDED - Good-Loop, Nespresso UK&I & NestléOne: Reviving Origins and Cultivating Communities*
- Mediahub, Lumen & SeenThis: The Lean, Mean, Green Hub Optimisation Machine
- PubWise: How better optimization supports decarbonization
Best New Product or Service: Buy Side
**WINNER - Quantcast, Virgin Money & mFUSE: A Cookieless Conversation - A Little More Action with the Quantcast Platform**
**WINNER - Quantcast: Quantcast Platform drives $54mil in revenue and changes the advertising game with groundbreaking cookieless solution**
- Amplified Intelligence: Industry Changing Advertising Technology
- DanAds & Tripadvisor: Tripadvisor Ad Express powered by DanAds, changing the game for SMEs in the hospitality industry worldwide
- Fifty: Fifty Technology’s Cookieless Targeting Solution - FiftyAurora
- Nano Interactive: Nano LIIFT gives lift off to campaign brand metrics and reaches new audiences
- PubMatic & OMD NL: Connect - maximum performance and monetisation across audiences
- Sharethrough: Sharethrough’s Dynamic Video Captions Technology
Best New Product or Service: Sell Side
**WINNER - News UK: Nucleus Personalisation: Taking back control of personalisation**
*HIGHLY COMMENDED - Outbrain: Smartlogic - Where No Two Feeds Are The Same*
*HIGHLY COMMENDED - PubWise: Programmatic advertising that’s good for publishers, advertisers and the environment!*
- Adthos: Flipping the script on Audio Advertising
- Equativ: Targeted advertising on linear TV: RMB and Smart AdServer display personalised ads during live Euro 2020 games
- Odeeo: Future Sound of In-App Advertising - Odeeo's audio ad platform for app developers
- ShowHeroes Group: ShowHeroes Play - The MVP of OVPs delivering premium video content
- Synamedia Iris: Eyeing up addressable advertising to every viewing screen
- Triton Digital’s Audio Ad Solutions Help Publishers Manage Digital Audio Advertising Programs
Best Marketing Technology Solution
**WINNER - Frameplay: Level Up Your Brand Reach with Frameplay**
**WINNER - Quantcast, Virgin Money & mFUSE: Let the Cookie Crumble! AI Picks up the Pieces.**
*HIGHLY COMMENDED - 59A: Engineering Opportunity™*
*HIGHLY COMMENDED - Adform’s ID Fusion helps marketers achieve value and scale with first-party IDs*
- ID5, Amobee & Gusbourne: ID5 and Amobee solving for the cookieless present and future
- Mediahub & Lumen: Mediahub ARC giving brands an unfair share of attention
- Mint: Media Buying, Transformed. MINT upgrades and transforms the media buying process with AI and automation
- Piano: Analytics + Activation: Solving the 'Last Mile Problem' of Data with Piano
- Quantcast Platform drives $54mil in revenue and changes the advertising game with groundbreaking cookieless solution
- Scibids, the AI-powered ad decisioning company
- Innovid’s platform offers a solution to today’s fragmented TV advertising landscape
Best Ad Ops Team
**WINNER - Essence Ad Ops**
- AdPushup Ad Ops Team
- Media Tradecraft
- Xaxis Asia Pacific
Best Client Services Team
**WINNER - AlgoriX**
*HIGHLY COMMENDED - IAS Customer Service Team*
- Freestar Customer Success
- Media Tradecraft
- Nano Interactive: Nano Client Success
- Stirista Client Services
- TalkTalk Business - Customer Service Experience team
- Yieldbird Customer Success Team