The shortlist for The Wires 2026 is officially live. This year’s contenders reflect just how fast the ad tech and media landscape continues to evolve. Across every category, we’ve seen standout work from teams pushing into new territories. The Wires Awards exists to spotlight that progress, recognising the individuals and companies shaping the future of the industry.

 

Our 2026 judging panel were impressed by the exceptional calibre of entries, the creativity, and the impact demonstrated across the board. It’s been inspiring to see such dedication and innovation reflected in the submissions.

 

Winners for all categories will be announced at The Wires 2026 awards evening on 12 November at One Marylebone, NW1. We look forward to celebrating this year’s achievements with you. If you want to attend, get in touch for information.

 


Best Ad Ops Team
- Attekmi
- BidsCube
- MediaGo
- Telegraph Media Group
 

Best Client Services Team
- Attekmi
- Intenze
- Limelight Inc.
- MiQ
- The Telegraph


Best Partnership
- Blis
- Brand Metrics
- Chalice
- Hubvertising, Digiseg, Farmec & Mad About Digital
- Intent IQ
- Zefr


Best Sustainable Advertising Solution
- DanAds
- MobileFuse
- Perion

 

Best Digital Campaign
- GumGum Inc
- Locala
- Mobupps
- Space & Time

 

Best Social Campaign
- Incubeta &  Superdrug
- Space & Time &  Manchester Arndale



Best Marketing Technology Solution
- Captify (part of Verve)
- Clinch
- FreeWheel
- Integral Ad Science
- MiQ
- myGaru, Vodafone Ukraine, Kyivstar, lifecell, Ukrtelecom, WPP, Havas, Publicis, Dentsu, GroupM, Kasta, Vidzone, Bidmatic, Global Digital, Nexinsight & Ukr.net
- OpenX

 

Best Commerce Media Campaign 

- DG Media Network &  Unilever
- Incubeta & Nobody's Child
- MiQ, Arena Media & Dr. Martens
- Particular Audience

 

Best New Product or Service: Buy Side 
- Azerion &  Differentology
- Chalice, Heinz, Hilton & dentsu
- Criteo
- FreeWheel
- GumGum Inc &Aldi and Starcom

 

Best New Product or Service: Sell Side 

- ArcSpan - ArcSpan AMS:  LADbible Group, Overwolf, Fortune, USNews, The Atlantic, Daily Beast, Mediacorp, Inquirer, Our Media, Triboo, Adasta & Dexerto
- Index Exchange - Index Cloud: Bringing Intelligence Closer to the Impression
- FreeWheel - FreeWheel Context Engine: AI-Powered Contextual Targeting for Premium Video
- Limelight Inc - ARC - Turning Automation into Revenue: The Next Generation of Sell-Side Optimisation
- OpenX -  OpenXBuild: A Software Suite for Building Better Advertising Solutions
- The Telegraph -  Ad.Studio: In-Housed & Out-Performing

 

Best Regional Campaign - EMEA
- GumGum Inc & The Heineken Company
- Rakuten Viber, Havas Media Greece & JDE Peet’s (L’OR brand)

 

Best Regional Campaign - AMERICAS  
- GumGum Inc, The Honest Company, & Tinuiti
- Horizon Media, Bob's Discount Furniture, Intent IQ

 

Best Use of CTV Technology 
- Blis & Arena Media UK 
- GumGum Inc, Archer & Ignited
- Perion, JBL & Havas Media
- Samsung Ads & UKTV
- ShowHeroes Group, Froneri & the7stars.
- Harbor Nissan, &  Clarivoy

 

Best Use of Data 
- Blis & Arena Media UK 
- Fifty technology, GuerillaScope & Formula E
- Fifty technology & PLAION
- Purpose Worldwide, Hilton, dentsu & Index Exchange
- VML Marketplaces & Colgate Italy
- Wowzer 

 

Best Use of Measurement 
- Azerion & Differentology
- Blis & Arena Media UK 
- Farmec, Mad About Digital,  Hubvertising & Digiseg
- Lifesight & Seidensticker
- LiveRamp, Co-op & Google
- On Device,  GumGum, Starcom & Aldi

 

Best Use of AI
-  Adzymic Pte Ltd
- Assertive Yield B.V. &  System1 
- Hightouch & Otrium
- Nano Interactive, Virgin Media O2 & MGOMD
- Perion, ADEME (Agence de la Transition Ecologique), Dentsu & IAS
- Permutive & The Irish Times 
- Purpose Worldwide, Hilton, dentsu & Index Exchange

 

Best Use of Data & Creativity 

- Azerion, Digitas & Wella
- Captify (part of Verve), McCann Media, Network Rail and Samaritans
- Clinch, WPP & StudioX Europe
- Farmec, Mad About Digital, Hubvertising & Digiseg
- GumGum Inc, The BBC & Havas
- Perion, Vaseline Malaysia (Unilever), Publicis Groupe Malaysia, Adzymic & The Trade Desk
- The Telegraph

 

Best Omnichannel Strategy 
- Incubeta & Cricut
- MiQ, dentsu X & The Gym Group
- Teads, Nestlé & OpenMind
- VDX.tv & Sulwhasoo
- VIOOH, AMA Digital Media,  JCDecaux South Africa, TapTap, Carat & BDF

 

Best Video Campaign 
- Chalice AI, Heinz, dentsu & Carat
- LG Ad Solutions & H&R Block
- Nano Interactive &  Remitly
- The Telegraph, MediaHub, IPG Mediabrands & Celebrity Cruises

 

Best Use of Digital Out-Of-Home Technology 
- Displayce, JCDecaux UK, VIOOH, DESNZ & Dept for Transport
- DOOH.com,  WPP Media,  Wavemaker UK, WPP Media Solutions, P&O Cruises, Anzu & The Trade Desk
- On Device, Talon & Channel 4
- Perion, Volkswagen Sweden & PHD Media Sweden
- VIOOH, JCDecaux Australia,  Network Seven & Prospect
- Vistar Media, Arla Foods, The Barn, Starbucks Chilled Coffee

 

Ad Tech Personality of the Year
View the full nominee list and vote here


Ad Tech Rising Star
View the full nominee list and vote here