Following the unforgettable 2025 Wires Awards evening, held on 13 November at the stunning One Marylebone, we’re absolutely thrilled to unveil the winners across this year’s award categories.
The judging panel were impressed by the exceptional calibre of entries, the creativity, and the impact demonstrated across the board. It’s been inspiring to see such dedication and innovation reflected in the submissions.
With the scores now in, we’re delighted to announce the winner of The Wires Global 2025.
Ad Tech Personality of the Year
**WINNER: Fiona Salmon, Managing Director, Mantis**
2nd place: Alison Harding, VP Data Solutions, EMEA, Lotame
3rd place: Dave Ajumobi, Lead Consultant, Two Circles
4th place: Ruben Niet, Founder, DigitalAudiences
5th place: Camilla Child, Director, Commercial Strategic Growth, The Telegraph
View the full nominee list
Ad Tech Rising Star
**WINNER: Kamran Vahabi, Publisher Development Director, EMEA/APAC, GumGum**
2nd place: Charlotte Coape-Arnold, Senior Director, Business Development, The Trade Desk
3rd place: Chris Clubb, Sales Manager, Channel Factory
View the full nominee list
Grand Prix
**WINNER: Brand & Deliver & Qualcomm for Best Video Campaign**
Best Ad Ops Team
**WINNER: Telegraph Media Group AdOps Team**
- BidsCube SSP AdOps Team
- Attekmi
Best Client Services Team
**WINNER: GumGum London**
*HIGHLY COMMENDED: Co-op Media Network*
*HIGHLY COMMENDED: BidsCube White Label Solutions Client Support Team*
- IAS CSM EMEA team
- Axis Client Services Team
- Attekmi
- Wurl’s Client Services & Programming Strategy Team - Europe
- Azerion Client Success
Best Partnership
**WINNER: Digiseg, MAD & Wisebrand**
*HIGHLY COMMENDED: Azerion: Prospero: The omnichannel trading and activation platform from Hawk and the7Stars*
*HIGHLY COMMENDED: The Telegraph Partnerships Team*
- Incubeta X Infinity X East of England Co-Op Funeral Services
- MiQ x Bethesda x Arena Media
- Vodafone x Design Bridge and Partners
- Audigent (now part of Experian) and Butler/Till
Best Sustainable Advertising Solution
**WINNER: Equativ and Horizon Media**
- Hearts & Science Australia
Best Digital Campaign
**WINNER: Space & Time & WOLF 1834**
*HIGHLY COMMENDED: GumGum Inc, with Martini and OMD Belgium & Luxembourg*
*HIGHLY COMMENDED: Twogether & The Trade Desk*
- Digital Turbine & Fanta The Coca-Cola Company
- Incubeta & Denman Brush
Best Marketing Technology Solution
**WINNER: Smartly**
*HIGHLY COMMENDED: Utiq, IQ Digital & GroupM*
*HIGHLY COMMENDED: Kenshoo Skai*
- Brand Metrics
- Mobupps
- Digital Turbine with Nestlé MILO
Best Commerce Media Campaign
**WINNERS: MiQ, Dr Squatch & Goodstuff**
- Incubeta & Floral Street
- Incremental & Skai and Bayer
Best New Product or Service: Buy Side
**WINNER: DanAds & Tripadvisor Ad Express**
- Blis
- Adform
Best New Product or Service: Sell Side
**WINNER: Kevel, iFood, Edmunds, PayPal, Dollar General (DG Media Network) & Lyft**
- Brand Metrics**
*HIGHLY COMMENDED: Financial Times*
- Teads
- Protected by Mediaocean
- Axis
Best Regional Campaign - APAC
**WINNER: EssenceMediacom & Uber Eats**
- Lumen Research with Dentsu Malaysia & Cetaphil
- VIOOH, JCDecaux Singapore, China DOOH, ByteSIM & Vistar Media
- Digital Turbine, Grab, M&C Saatchi, VaynerMedia
Best Regional Campaign - EMEA
**WINNER: Space & Time and Funko Europe**
- GumGum Inc, Martini and OMD Belgium & Luxembourg
Best Regional Campaign - AMERICAS
**WINNER: - GumGum Inc & LA Tourism**
- Zenith International, Publicis Media, Publicis, H&M & Meta
Best Use of Digital Audio Technology
**WINNER: amp GmbH & Vodafone: Crafted by Creatives, Powered by Tech: The Vodafone Sonic Hub**
- Blis, DFS & EssenceMediacom: DFS “Joy of Summer”: Context-aware audio activated by real-time weather triggers
Best Use of CTV Technology
**WINNER: LG Ad Solutions & Disney**
- Simpli.fi
- Teads
- FreeWheel
Best Use of Data
**WINNER: Vistar Media, Haleon Otrivine & Publicis**
*HIGHLY COMMENDED: VIOOH, Printemps, Displayce, JCDecaux & Locala*
- Lumen Research, Co-op Media Retail Network & Dentsu
- Lotame & Eggland's Best
- Digiseg, Mad About Digital, Wisebrand & Zentiva
Best Use of Measurement
**WINNER: H&M, Publicis & Meta**
- Lumen Research, Snapchat & WPromote
- Captify, Mindshare & M&S
- Digiseg, Mad About Digital, Wisebrand & Zentiva
- Blis, DFS & EssenceMediacom
- GumGum Inc, Kärcher and Starcom
Best Use of AI
**WINNER: - Zefr**
*HIGHLY COMMENDED: GumGum Inc, Martini and OMD Belgium & Luxembourg*
*HIGHLY COMMENDED: StackAdapt & Popeyes UK*
- Precise TV & SoldOut Advertising
- LoopMe, Califia Farms and Dentsu X
Best Use of Data & Creativity
**WINNER: Clinch, Sprite, EssenceMediacom, Ogilvy Hong Kong, WPP StudioX**
*HIGHLY COMMENDED: Digital Turbine, MILO Nestlé Indonesia*
- Blis, DFS & EssenceMediacom
- Vistar Media
- GumGum Inc & Shabu-yo
- Zenith International, Publicis Media, Publicis, H&M & Meta
Best Multichannel Strategy
**WINNER: EssenceMediacom & Uber Eats**
*HIGHLY COMMENDED: Digital Turbine & Fanta The Coca-Cola Company*
- Incubeta & Pets Best
- Teads
- Innovid Mediaocean & Sky
Best Video Campaign
**WINNER: Brand & Deliver and Qualcomm: Behind the Silicon: Snapdragon X**
- Incubeta & Tails.com: Driving effective consideration through tailored YouTube creative
Best Use of Digital Out-Of-Home Technology
**WINNER: VIOOH, Hearts & Science Australia, JCDecaux Australia, HSBC Australia & Vistar Media**
- Perion, 2degrees & OMD NZ
- Vistar Media, Arla Apetina & The Barn
- Displayce, Allianz, Jellyfish, Locala, Adsquare & VIOOH
- Datawrkz & Thoughtworks in collaboration with Datawrkz