2025 SHORTLIST
The 2025 judging panel have been busy evaluating and scoring all The Wires award entries over the last few weeks. Their scores are in and we're delighted to announce the shortlist for The Wires Global 2025. The Wires 2025 award winners will be announced on Nov 13 at One Marylebone.
Ad Tech Personality of the Year
Ad Tech Rising Star
Best Ad Ops Team
- BidsCube SSP AdOps Team
- Telegraph Media Group AdOps Team
- Attekmi
Best Client Services Team
- IAS CSM EMEA team
- Axis Client Services Team
- Attekmi
- Wurl’s Client Services & Programming Strategy Team - Europe
- Azerion Client Success
- BidsCube White Label Solutions Client Support Team
- GumGum London
- Co-op Media Network
Best Commerce Media Campaign
- MiQ, Dr Squatch & Goodstuff: Lather, Rinse, Reach
- Incubeta & Floral Street: Making customer acquisition bloom for Floral Street
- Incremental & Skai and Bayer: How Incremental Unlocked the Power of Retail Media
Best Digital Campaign
- Digital Turbine & Fanta The Coca-Cola Company: Snack, Shout, Score! Ngemil Makin Gokil - Fanta’s Voice-Activated AR Game
- The Trade Desk & Twogether: The best channel is omnichannel. Because every moment matters
- Space & Time & WOLF 1834: Lead the Pack: How WOLF 1834 Dominated Peak Season
- Incubeta & Denman Brush: Styling engagement for Denman Brush
- GumGum Inc & Martini and OMD Belgium & Luxembourg: How AI Helped Martini to Reinvigorate its Brand
Best Marketing Technology Solution
- Brand Metrics: Marketing Measurement Made Scalable
- Mobupps International Ltd.: MAFO
- Digital Turbine, Nestlé & MILO: Feel the Energy of MILO through AI-powered Recipes!
- Smartly: Smartly’s Brand Pulse: Real-Time, Cross-Channel Brand Measurement
- Utiq, IQ Digital & GroupM: How Utiq Pioneered Authentic Privacy-First Addressability, in Partnership with IQ Digital and GroupM
- Kenshoo Skai: Celeste AI by Kenshoo Skai
Best Multichannel Strategy
- EssenceMediacom & Uber Eats: The Half-Price Hack: Uber Eats' 50% Off Revolution
- Incubeta & Pets Best: Purr-fecting Growth for Pets Best
- Teads: Together We Celebrate: Bvlgari’s Holiday Engagement Across Screens
- Digital Turbine & Fanta The Coca-Cola Company: Snack, Shout, Score! Ngemil Makin Gokil - Fanta’s Voice-Activated AR Game
- Innovid / Mediaocean & Sky and Innovid: The Fast Lane to Every Screen: Sky & Innovid’s Real-Time Creative Revolution
Best New Product or Service: Buy Side
- Blis: Blis AI: turning briefs into high-performing audiences in seconds
- Adform: The Best Global Omnichannel DSP - smarter, faster, and measurable outcomes
- DanAds & Tripadvisor Ad Express: Tripadvisor Ad Express & DanAds fuel 200% growth and plant 322K trees
Best New Product or Service: Sell Side
- Financial Times: FT Target - First Party Context
- Kevel, iFood, Edmunds, PayPal, Dollar General (DG Media Network) & Lyft: Kevel Retail Media Cloud®: The Future of Retail Media Ad Tech Excellence
- Brand Metrics: Scaling Brand Lift: A New Standard for Publisher Measurement
- Teads: Moments: Empowering Publishers with Immersive Vertical Video Experiences
- Protected by Mediaocean: Protected Passport: Reimagining Verification Through Trust
- Axis: Pubcircle global advertising platform
Best Partnership
- Azerion: Prospero: The omnichannel trading and activation platform from Hawk and the7Stars
- Incubeta X Infinity X East of England Co-Op Funeral Services
- Digiseg - MAD - Wisebrand
- MiQ x Bethesda x Arena Media
- Vodafone x Design Bridge and Partners
- Audigent (now part of Experian) and Butler/Till
- The Telegraph Partnerships Team
Best Regional Campaign - AMERICAS
- Zenith International, Publicis Media, Publicis, H&M & Meta: “The Jeans That Jean,” Creator-Led Denim Relaunch
- GumGum Inc & LA Tourism: LA Tourism Turns to GumGum to Inspire Global Wanderlust
Best Regional Campaign - APAC
- Dentsu Malaysia, Cetaphil & Lumen Research: Harnessing Attention
- EssenceMediacom & Uber Eats: The Half-Price Hack: Uber Eats' 50% Off Revolution
- VIOOH, JCDecaux Singapore, China DOOH, ByteSIM & Vistar Media: ByteSIM’s offline-to-online campaign: Achieving a 5x QR code engagement vs. industry benchmark with programmatic DOOH
- Digital Turbine, Grab, M&C Saatchi, VaynerMedia: Grabfood for One: Recapturing the Underserved Category “Solo Eaters”
Best Regional Campaign - EMEA
- Space & Time & Funko Europe: Funko Europe’s Cross-Border Power Play: Scaling DTC Growth with Smart Acquisition
- GumGum Inc, Martini and OMD Belgium & Luxembourg: GumGum and OMD Help to Rejuvenate Martini's Brand in Belgium
Best Sustainable Advertising Solution
- Hearts & Science Australia: The Renewables Ad Engine 2.0: Delivering Data-Driven Sustainable Streaming
- Sharethrough & Horizon Media: Sharethrough’s GreenPMPs™ Cut Carbon Emissions, Boost Performance For Horizon Media
Best Use of AI
- Precise TV & SoldOut Advertising: Amplifying Engagement: AI Contextual Targeting for Live Events
- StackAdapt & Popeyes UK: Popeyes Serves Up Success with StackAdapt’s Page Context AI
- GumGum Inc, Martini and OMD Belgium & Luxembourg: Shaken, not Stirred: AI Takes the Martini Mindset to new Demographic
- Zefr: Zefr's Responsible AI Guardrails: Enables Safe and Suitable Generative AI at Scale for Global Brands
- LoopMe, Califia Farms and Dentsu X: How AI technology outperformed industry benchmarks for Califia Farms
Best Use of CTV Technology
- Simpli.fi: Simpli.fi Powers Ankin Law’s CTV Success in a Competitive Marketplace
- Teads: Suitably Impressive: Teads Turns CTV Attention to Action for Men's Wearhouse
- LG Ad Solutions & Disney: From Hawaii to Home Screen
- FreeWheel: Real-Time, Prime-Time: FreeWheel’s Innovative CTV Solutions for Live Sporting Events
Best Use of Data
- Vistar Media, Haleon Otrivine & Publicis: A Breath of Fresh Data: How Otrivine’s Weather-Triggered DOOH Strategy Delivered Relief & a 23% Lift in Awareness
- Co-op Media Retail Network, Lumen Research & Dentsu: CO-OP MEDIA NETWORK AND LUMEN RESEARCH: A GLOBAL INDUSTRY FIRST EYE-TRACKING RETAIL SOLUTION.
- Lotame & Eggland's Best: How Eggland’s Best Uses First-Party Data to Turn Passive Shoppers into Brand Egg-vocates
- VIOOH, Printemps, Displayce, JCDecaux & Locala: From flight to footfall: A data-driven DOOH campaign for Printemps’s retail uplift
- Digiseg, Mad About Digital, Wisebrand & Zentiva: Audience Is the New Attribution: The Seasonal Strategy That Sold Out Digenzym
Best Use of Data & Creativity
- Blis, DFS & EssenceMediacom: DFS “Joy of Summer”: Real-Time Relevance Through Dynamic Creative Optimisation
- Digital Turbine, MILO & Nestlé Indonesia: Rasakan Energi Sahur MILO!: Feel the Energy of Milo’s Ramadan Mobile Campaign!
- Vistar Media: From Context to Conversion: How Aura Drove a 61% Lift in Sign-Up Intent with Data-Driven DOOH
- Clinch, Sprite, EssenceMediacom, Ogilvy Hong Kong, WPP StudioX: Quenching Thirst Across Europe with Clinch's Flight Control
- GumGum Inc & Syabuyo: Syabuyo & GumGum: Serving Attention and Data for Dinner
- Zenith International, Publicis Media, Publicis, H&M & Meta: Find Your Beach, Find Your Style
Best Use of Digital Audio Technology
- amp GmbH & Vodafone: Crafted by Creatives, Powered by Tech: The Vodafone Sonic Hub
- Blis, DFS & EssenceMediacom: DFS “Joy of Summer”: Context-aware audio activated by real-time weather triggers
Best Use of Digital Out-Of-Home Technology
- Perion, 2degrees & OMD NZ: Answer the Call: A Game-Changing Approach to Sustainable Programmatic DOOH
- Vistar Media, Arla Apetina & The Barn: From New Look to New Loyalty: How Arla Apetina’s DOOH Strategy Drove a 10% Lift in Purchase Intent
- Displayce, Allianz, Jellyfish, Locala, Adsquare & VIOOH: Allianz increases awareness of pet insurance through programmatic DOOH
- Datawrkz & Thoughtworks in collaboration with Datawrkz: Arrival That Matters
- Hearts & Science Australia, JCDecaux Australia, VIOOH, HSBC Australia & Vistar Media: The New AeroMotion Engine – Data driven PDOOH that takes transactions to the skies for HSBC
Best Use of Measurement
- Snapchat, Lumen Research & WPromote: SNAPCHAT AND LUMEN RESEARCH: LEVERAGING AR TO DRIVE ATTENTION
- Captify, Mindshare and M&S: Combining Search-Powered Online Video with Advanced TV to Deliver Fresh Results for M&S Food’s Farm to Foodhall Campaign
- H&M, Publicis & Meta: H&M “For the Many Creators”, Measuring What Matters to Prove Creator ROI
- Digiseg, Mad About Digital, Wisebrand & Zentiva: Audience Is the New Attribution: MAD’s Seasonal Strategy That Sold Out Digenzym
- Blis, DFS & EssenceMediacom: DFS "Joy of Summer": Redefining Omnichannel Measurement with Smart Holdout Groups
- GumGum Inc, Kärcher and Starcom: The Measurement Strategy that Bolstered Kärcher’s Image as a Cleaning Tech Pioneer
Best Video Campaign
- Incubeta & Tails.com: Driving effective consideration through tailored YouTube creative
- Brand & Deliver and Qualcomm: Behind the Silicon: Snapdragon X
AWARD CEREMONY DATE: Thursday, November 13
VENUE: One Marylebone, NW1. Visit their venue website for further information.
DRESS CODE: Formal attire, black tie optional.
TABLES: If you haven't yet secured your table, please email Laura Carty (laura@thewirecorp.com).