ExchangeWire - Categories

CATEGORIES FOR 2024

Best Digital Campaign The most effective and innovative use of digital media buying or selling in a B2C or B2B, single or mulitchannel campaign	Best Video Campaign The most effective and innovtive use of digital media buying/selling in a video advertising and marketing campaign, and/or use of video in a multichannel campaign	Best Mobile Campaign The most effective and innovative use of digital media buying/selling in a mobile web or in-app advertising and marketing campaign, and/or use of mobile in a multichannel campaign
*NEW* Best Social Campaign The most effective and innovtative use of social platforms in a digital campaign	*NEW* Best Commerce Media Campaign The most effective and innovative use of digital media buying or selling in a commerce media environment	*NEW* Best Social/Live Commerce Campaign The most effective and innovative use of social/live commerce to drive successful campaign outcomes
Best Use of Data Recognising the most effective and innovative use, management, and/or activation of data in driving oustanding digital advertising performance	*NEW* Best Use of Measurement The most effective use of measurement tools and strategies to drive outstanding digital marketing performance	*NEW* Best Use of AI This award recognises the most effective use of artificial intelligence in a digital campaign
*NEW* Best Use of Immersive Technology This award recognises the most innovative and creative use of immersive technology, e.g. the metaverse, AR or VR in a digital campaign	Best Use of Digital Out-Of-Home Technology Recognising the most innovative and creative use of technology behind the most effective and powerful digital out-of-home advertising	Best Use of Digital Audio Technology Recognising the most innovative and creative use of technology behind the most effective and powerful digital audio advertising
Best Use of CTV Technology Recognising the most innovative and creative use of technology behind the most effective and powerful connected TV advertising	Best Use of Data & Creativity Recognising work that shows how powerful data-driven insight both drives, and is driven by, effective and innovative digital creative	*NEW* Best Multichannel Strategy Recognising the most effective use of a multichannel strategy in driving campaign results
Best Ecommerce Customer Acquisition Strategy Recognising the most innovative and effective digital customer acquisition strategy in an ecommerce environment	Best Gaming User Acquisition/Monetisation Technology Recognising the most innovative and creative use of technology in acquiring and/or monetising new users in a gaming environment	Best New Product or Service: Buy Side A new advertising/marketing technology product or service, which helps marketers/buyers manage and execute smarter, data-driven digital campaigns, grow their audiences, delivering outstanding performance
Best New Product or Service: Sell Side A new advertising/marketing technology product/service, which helps publishers more effectively manage and monetise their ad inventory and audiences	Best Marketing Technology Solution A marketing technology solution, that has increased the efficiency and effectiveness of digital marketing through smarter campaign execution, outstanding results, and seamless integration and management	Best Regional Campaign - EMEA The most effective and innovative use of digital media buying or selling in a B2C or B2B, single or mulitchannel campaign, targeting one or multiple EMEA markets
Best Regional Campaign - REGIONAL AMERICAS The most effective and innovative use of digital media buying or selling in a B2C or B2B, single or mulitchannel campaign, targeting one or multiple LATAM or North American markets	Best Regional Campaign - APAC The most effective and innovative use of digital media buying or selling in a B2C or B2B, single or mulitchannel campaign, targeting one or multiple APAC markets	Best Ad Ops Team The best ad ops team in the digital advertising ecosystem will demonstrate effective use of tech, efficient execution and optimisation, and performance uplift
Best Application of ESG Recognising the best campaigns and case studies to show application of the principles of environmental, social & corporate governence (ESG) within media, marketing and commerce, from reducing carbon footprint, to improving diversity and inclusion, and everything in between that ESG stands for	NEW Best Partnership Recognising a partnership between any combination of a brand, agency, publisher and technology supplier, which has shown innovation, relationship growth, and successful results	Best Client Services Team A team with efficient structure, set up, strong leadership, agile client communication, and a proven ability to troubleshoot and solve clients’ problems
Grand Prix The winner of this award will be chosen by ExchangeWire from the list of winners in all other categories	Ad Tech Rising Star Celebrating the unsung heroes of ad tech, who consistently deliver and make an impact, and who are rising the ranks to become the next faces of the industry	Ad Tech Personality of the Year Recognising an individual who is a recognisable face of, and who has made a significant impact on, the ad tech industry