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CATEGORIES FOR 2024

 

Best Digital Campaign
The most effective and innovative use of digital media buying or selling in a B2C or B2B, single or mulitchannel campaign

Best Video Campaign
AThe most effective and innovtive use of digital media buying/selling in a video advertising and marketing campaign, and/or use of video in a multichannel campaign

Best Mobile Campaign
The most effective and innovative use of digital media buying/selling in a mobile web or in-app advertising and marketing campaign, and/or use of mobile in a multichannel campaign

*NEW* Best Social Campaign
The most effective and innovtative use of social platforms in a digital campaign

*NEW* Best Commerce Media Campaign
The most effective and innovative use of digital media buying or selling in a commerce media environment

*NEW* Best Social/Live Commerce Campaign
The most effective and innovative use of social/live commerce to drive successful campaign outcomes

Best Use of Data
Recognising the most effective and innovative use, management, and/or activation of data in driving oustanding digital advertising performance

*NEW* Best Use of Measurement
The most effective use of measurement tools and strategies to drive outstanding digital marketing performance

*NEW* Best Use of AI
This award recognises the most effective use of artificial intelligence in a digital campaign

*NEW* Best Use of Immersive Technology
This award recognises the most innovative and creative use of immersive technology, e.g. the metaverse, AR or VR in a digital campaign

Best Use of Digital Out-Of-Home Technology
Recognising the most innovative and creative use of technology behind the most effective and powerful digital out-of-home advertising

Best Use of Digital Audio Technology
Recognising the most innovative and creative use of technology behind the most effective and powerful digital audio advertising

Best Use of CTV Technology
Recognising the most innovative and creative use of technology behind the most effective and powerful connected TV advertising
Best Use of Data & Creativity
Recognising work that shows how powerful data-driven insight both drives, and is driven by, effective and innovative digital creative
*NEW* Best Multichannel Strategy
Recognising the most effective use of a multichannel strategy in driving campaign results

Best Ecommerce Customer Acquisition Strategy
Recognising the most innovative and effective digital customer acquisition strategy in an ecommerce environment

Best Gaming User Acquisition/Monetisation Technology
Recognising the most innovative and creative use of technology in acquiring and/or monetising new users in a gaming environment

Best New Product or Service: Buy Side
A new advertising/marketing technology product or service, which helps marketers/buyers manage and execute smarter, data-driven digital campaigns, grow their audiences, delivering outstanding performance

Best New Product or Service: Sell Side
A new advertising/marketing technology product/service, which helps publishers more effectively manage and monetise their ad inventory and audiences
Best Marketing Technology Solution
A marketing technology solution, that has increased the efficiency and effectiveness of digital marketing through smarter campaign execution, outstanding results, and seamless integration and management
Best Regional Campaign - EMEA
The most effective and innovative use of digital media buying or selling in a B2C or B2B, single or mulitchannel campaign, targeting one or multiple EMEA markets
Best Regional Campaign - REGIONAL AMERICAS
The most effective and innovative use of digital media buying or selling in a B2C or B2B, single or mulitchannel campaign, targeting one or multiple LATAM or North American markets
Best Regional Campaign - APAC
The most effective and innovative use of digital media buying or selling in a B2C or B2B, single or mulitchannel campaign, targeting one or multiple APAC markets
Best Ad Ops Team
The best ad ops team in the digital advertising ecosystem will demonstrate effective use of tech, efficient execution and optimisation, and performance uplift
Best Application of ESG
Recognising the best campaigns and case studies to show application of the principles of environmental, social & corporate governence (ESG) within media, marketing and commerce, from reducing carbon footprint, to improving diversity and inclusion, and everything in between that ESG stands for
*NEW* Best Partnership
Recognising a partnership between any combination of a brand, agency, publisher and technology supplier, which has shown innovation, relationship growth, and successful results
 
Best Client Services Team
A team with efficient structure, set up, strong leadership, agile client communication, and a proven ability to troubleshoot and solve clients’ problems
Grand Prix
The winner of this award will be chosen by ExchangeWire from the list of winners in all other categories
Ad Tech Rising Star
Celebrating the unsung heroes of ad tech, who consistently deliver and make an impact, and who are rising the ranks to become the next faces of the industry
Ad Tech Personality of the Year
Recognising an individual who is a recognisable face of, and who has made a significant impact on, the ad tech industry